Monday, 4 February 2013

Target Audience

The pictures of Danny Boyle (28 days later, slumdog millionaire, trainspotting, shallow grave and this year – Trance) and Steven Soderburgh (Contagion and this year – Side Effects) show how fans of their movies may appeal to ours, as we wanted to use similar techniques to them in terms of camerawork, sound and editing. This goes hand in hand with the film The Tracey Fragments – starring Ellen Page, which is an indie/arthouse film based on a book that goes by the same title. This film uses innovative “cuts” where different clips of footage are used in the same frame to create an overwhelming and disorientated effect on the viewer, much in line with Tracey’s adventures when she runs away from home, hoping to meet her boyfriend. The “we aim to misbehave” shows the rebelling side of society and how sometimes a “revolution” can be a society’s saviour. The rebelling side of society has a strong stereotypical link with the typical adolescent, as with secondary socialisation – teenagers can feel as if they are in the middle of two generations and feel the need to break out the cycle, this can be labelled as “going against the system”. Because of this, exaggeration is a common culprit in the level of the typical adolescent’s rebellion. In addition to this, there are many more factors to what can be called an “uprising”. In today’s society, teenagers perceived to be a massive threat but could be considered as the answer to change. This can also be shown in District 9, the creatures given the demeaning nickname of “prawns”, when they create a weapon to help the humans sympathise, or more aggressively torture, by making the conservative search leader into a hybrid of human and “prawn”. This film uses a mockumentary style of filming in the first half of the film, before venturing into a realistic-looking CGI spectacle. This style is similar to some techniques seen in 28 days later, contagion and slumdog millionaire (we are also using a song from this film’s soundtrack) – using a lot of handwork to make the footage feel a lot more intimate than that of massive establishing shots. Speaking of editing, Danny Boyle’s films tend to use quicker cuts in scenes that are tense, fun or just downright terrifying. Our target audience is teens to mid forties, this is shown in the overhead pictures of audiences of different ages and interests. Meh.

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